Facebook’s latest tutorial from Product Marketing Manager Fidji Simo was an absolute slam dunk.  The company has changed and added several features to its metrics that help anyone managing a brand page understand what he or she is doing right and wrong. Continue reading »

Filed under: Social Media, Technology

The Weather Channel is out with a new iPad app, and—probably not shockingly—it’s very impressive.  Here’s a tutorial. Continue reading »

Filed under: Social Media, Technology

I recently attended a social media webinar through Poynter with Robin Sloan (@robinsloan), who works at Twitter and helps various journalism companies understand the medium and how to use it.  I walked away with a few answers, even more questions and plenty of great insight.  Below is a recap that of the webinar and some tidbits on how to integrate Twitter on TV. Continue reading »

Filed under: Social Media, Technology

The reason Google+ will never be a major player in the social media game is because it doesn’t bring anything special to the table, and Google should be embarrassed of that.   I’m not the first to outline these points, but it’s still worth mentioning and discussing. Continue reading »

Filed under: Social Media, Technology