There are things they teach you as a finance and accounting double major at Georgetown University, and then there things they do not teach you as a finance and accounting major at Georgetown University.

Messin’ with Bobcats basketball is one of the latter, and as a result, a Hoya learned his lesson Tuesday.

My longtime high school friend Gerald (we’ll save his last name for embarassment purposes) was so quick to agree to the friendly wager on that Mar. 14th Selection Sunday.

A Georgetown win…lunch on me at Panera.  A seemingly unimaginably Ohio upset…a trip to the fine dining establishment Ruth’s Chris Steak House, with the Hoya undergrad picking up the tab.  Pretty simple, we both thought.

Tuesday, I reaped the benefits of that shocking 14-seeded win by an Ohio team that barely anyone—including yours truly—gave a fighting chance.

So I dined well Tuesday night and tried my hardest not to reiterate the fine points of the 97-83 shalacking by the Green and White.

I did not want to remind Gerald of the 13 three-pointers the ‘Cats dropped, or  the seven turnovers the defense forced against now NBA center Greg Monroe.  I didn’t want to rub in the fact guard D.J. Cooper was merely a 5-9 freshman playing on two weary legs, or that Ohio had to win at Ball State just to even get to the Mid-American Conference tournament in Cleveland.

Nope, I just ate away, a hidden smirk on my face the entire meal.

Besides, while Gerald’s bet may have set him back a few bucks, I think we can all agree it will be ME asking HIM for a job in a few years.

Sports tends to work that way—it brings us together one way or another.  The Bobcats’ success sure did, and look no further than the celebration on Court Street Mar. 18^th, a night and a scene I will never forget.

Bon Appétit.

Jason Arkley is the beat reporter for The Athens Messenger.  Brian Boesch is the Sports Director at WATH/WXTQ radio.  Rob Cornelius and Russ Eisenstein make up the broadcast team on the Ohio ISP Sports Network.  Will Frasure and Vince Nairn form the beat for the university’s student newspaper, The Post.  Allie LaForce is the TV host of Bobcat Blitz. Bryan Levin is the Sports Director of WOUB TV and Radio in Athens.  Ted Thompson is the owner of fan site BobcatAttack.com.

Who is the starting quarterback?

Arkley-  Boo Jackson. More polished in the passing game.  Phil Bates, however, will see time under center as well.

Boesch-  It has to be Boo. Last season, the ‘Cats really started to click when Theo took the reins behind center the entire year.  Boo has more upside than Theo, so letting him take the QB spot all year is key in my mind.  Tyler Tettleton and Bates should only be used sparingly for some gimmick plays.

Cornelius-  Jackson at season’s tip, assuming health.  But this will be a full on Dontrell Jackson/Dan Jordan deal with probably the fun of alternated series and several uncomfortable looking trick plays that result in minimal yards in September—assuming Tettleton gets the redshirt if the other two are healthy.

Eisenstein-  Jackson is the front runner for that spot in 2010.  With that said, there will be a battle.  Bates didn’t transfer from Iowa State to go down without a fight for first string.  Boo figures to be the favorite, and if he sees that all the way to Wofford, he will have earned it.

Frasure-  Jackson will start.  He has too much experience not to, plus Bates has to become more accurate as a passer to break in.

LaForce-  Jackson for sure.  He has the most experience, and they have really stuck with him through injuries.  He will at least get the first chance, and it is up to him after that.  Bates is talented but needs reps.

Levin-  Jackson.  While there may be a battle later on, I think head coach Frank Solich will go with Jackson’s experience.  Having more than one capable QB can put Ohio in a great spot, but it can also hinder them if a flow isn’t established.

Nairn-  Jackson.  I don’t think he would have tried to earn the medical redshirt if he wasn’t going to be the starting QB.  Then again, I don’t think Bates transferred from Iowa State to sit the bench, either.

Thompson-  Jackson will start and get most of the playing time. But Ohio coaches are drooling over the prospect of incorporating a running QB with the talent of Bates.  I think he’ll see dedicated series and be in on 3rd-and-short and goal-line situations.  If Bates can improve his accuracy or Boo can’t hang on to the ball, we may see Bates in there full-time.

2.  What will be the biggest surprise of the season?

Arkley-  For a third season in a row the Bobcats won’t have a dedicated tailback to turn to.  More running back by committee this season.

Boesch-  How well the Bobcats will play against a BCS squad.  Ohio will scare the Buckeyes again for a half and make it a game in the fourth quarter.  Solich will once again prove that he can scheme with the best of them when the talent is not equal.

Cornelius-  The biggest surprise will be just how good Ohio’s defense continues to be, despite key losses at LB and DB.  There’s no way to maintain last year’s sheer number of forced turnovers, but the questions at those spots won’t be questions by October.  This will be a better every-down defense, and more depth on the DL will make this team more dangerous even out of vanilla base sets.

Eisenstein-  Despite losing some pieces on the defensive side and on the offensive line, Ohio will keep the turnover machine churning, will get the running game moving and the QBs upright.  Even if two out of three occur, the ‘Cats will be in good shape.

Frasure-  The running game.  Everyone talks about what Ohio has at receiver and QB, but with Kenny Ashley and a decent offensive line, Ohio should do some damage on the run.  If someone fills in well for graduated center David White, the O-line should be pretty good.

LaForce-  The QB rotation.  It will be very interesting to see how Solich uses such different strengths and playing styles from his QBs.  It’s always a surprise who starts and who finishes the season, and often it seems expectations do not match up to end results at the end of the season.

Levin-  Last season, Ohio notched 23 TD passes but only 9 TDs on the ground.  Everyone knows there is a question mark at RB, but I think that TD imbalance will be greatly improved.  The Bobcats may not have a superb ground attack, but the team will stay on the ground to limit turnovers once they enter the red zone.

Nairn-  The defense.  The Bobcats proved they could score last year.  But since I’ve been in Athens, the defense has shown flashes of being very good but never sustained it for longer than a game or two.  I think that changes this year.

Thompson-  The re-emergence of the Ohio running game. This would appear to be the best offensive line Solich has had at Ohio. The running back spot is thin with just Vince Davidson and Ryan Boykin there until Donte Harden returns from suspension in game seven.

3.  The player most likely to emerge for the Green and White this fall?

Arkley-  TE Jordan Thompson.  He’s got the build, smarts and work ethic to be a top-notch tight end.  A year under his belt makes a difference this fall.

Boesch-  I’m done with expecting a running back to step up and be the man.  I look for WR Riley Dunlop to thrive with Boo Jackson under center.  The two are good friends, and with so many great wide outs on the offensive side, Dunlop in the slot will be a tough cover for any MAC defense.

Cornelius-  It will be whomever emerges at running back.  Someone will.  Could even be a converted receiver if the well is dry enough.  But simply regressing to the league or national rushing mean will be possible for whoever lines up behind a much deeper group at offensive line.

Eisenstein-  Boo Jackson.  The case can be made MAC Football 2010 is more running back dominated than quarterback heavy.  Despite that, the nation’s knowledge of this league centers on the QB because of the string of good ones we’ve seen.  With a talented receiving corps, if he irons out some mistakes and remains healthy, Boo has a chance to be the best in the league.

Frasure-  Riley Dunlop.  His shoulder injury shortened his season, but he looked back to form in the spring.  With so much attention given to LaVon Brazill and Terrence McCrae, Dunlop should be a top target for whoever plays QB.

LaForce-  Riley Dunlop.  He is very talented and has been the player in the shadow of the all-stars, but this is his year to emerge if he is going to.  Coming back from an injury, it will be vital for him to step up from the beginning so Ohio can use all of its hands on the receiving end.

Levin-  FS Steven Jackson.  The redshirt-senior had 24 tackles and 1 interception in only 4 games last season.  This year, the safety will once again by a top contributor for the defense.

Nairn-  Phil Bates.  It doesn’t matter if he’s playing quarterback, wide receiver—anything.  The kid is a phenomenal athlete and needs to be on the field.  If he gets the chance, he will shine.

Thompson-  Terrence McCrae.  The departure of Taylor Price to the NFL will open up a starting spot for McCrae.  With his combination of size and speed, ability to make plays on the ball in the air, the sky’s the limit for McCrae in 2010.

4.  Which game is most intriguing for Ohio?

Arkley-  At Marshall.  Similarly positioned program, rivalry game.  Bit of a revenge factor for the Bobcats after the bowl loss.  With the turnover in the offseason for the Herd, this is a game Ohio should win.

Boesch-  A week two home test with a Toledo team that can contend in the West.  Teams are still feeling themselves out this early in the season, and it is the team’s only conference game until Oct. 2.  Starting 0-1 in the MAC and not being able to change it for three weeks would be a frustrating start to the year for the Green and White.

Cornelius-  Toledo.  Though they appear depleted on paper, how well Ohio handles a rising West foe very early will be critical.  After that one, not a lot of games jump off the schedule as interesting until November.  Glad the Bobcats get UT early; national publications seem stuck on NIU.

Eisenstein-  At Marshall and at Temple. The rivalry with The Herd has been renewed, and for multiple reasons, Ohio needs to win more than its share against the boys from Huntington.  A realistic chance at a 3-1 record, barring an upset of Ohio State to make it 4-0, should be in play.  The division crown may be on the line again against the Owls.

Frasure-  At Temple.  Both teams are favorites in the MAC East.  If everything goes as expected, this game could be a de-facto championship game for the crown.

LaForce-  If all goes to plan it will be against Temple in Philly.  Temple is highly favored but Ohio is right behind them with the Bobcats defense returning many players.

Levin- At Temple on Nov. 16.  Ohio should be looked at as a top team in the MAC East and, on paper, shouldn’t have much of a problem with some of the early conference games.  However, there are always a few hiccups and a late season contest in Philadelphia will most likely have big implications.

Nairn-  Ohio State.  The Bobcats came very close to beating the Buckeyes in 2008 and are better now than they were then.  Ohio State has its annual lofty goals.  And I don’t care what the players are saying, there has to be just a little bit of revenge of their minds about that game two years ago.

Thompson-  At Temple.  The Owls are everyone’s pre-season favorite to win the MAC East.  They ran rough-shod over the East last year until they were manhandled by the Bobcats in the season finale.  Temple/Ohio could again be for the MAC East title.

5.  Finish the sentence: In order for the ‘Cats to become bowl eligible in 2010…

Arkley-  …be more consistent offensively.  You can’t expect Ohio to rack up 30-plus takeaways again this season.  The ‘O’ needs to avoid the hot-and-cold streaks it had in 2009.

Boesch-  …the team needs to play up to its potential.  This is a roster that, in reality, should have no problem getting six wins.  An experienced quarterback, a deep group of wide receivers, an opportunistic defense and some explosive special teams players.  Bowl eligibility should not be an issue, and if it is, then this team did not live up to expectations.

Cornelius-  …Ohio will just need to hold serve. The ‘Cats should be favored in all but maybe three weeks.  Anything less than eight wins and the almost certain bowl berth someplace would be a disappointment if there are not catastrophic injuries.  No season has seemed more obvious as a winning one with big expectations to come since 2001, but that one certainly didn’t go as planned.

Eisenstein-  …they must continue to win away from home.  That answer is more applicable to the question of: what will it take for Ohio to win the conference title?  Being bowl eligible again will be a good thing for this program, but sights are set higher than that.  Winning away from Athens for the second straight year would do wonders.

Frasure- …they have to generate turnovers somewhat like they did last season.  Thirty seven shouldn’t be expected, but if they still generate 25-30, they will be very successful.

LaForce-  …the Bobcats must first continue to build on the foundation that last year brought them.  With plenty of weapons back on both sides, the team should be more confident in utilizing these guys (Brazill, McCrae, Keller).  This year Solich will have a much better idea of how to utilize his biggest assets on both sides of the ball.

Levin- …the running game has to be established.

Nairn- …they need to avoid the post-bowl game letdown that happened in 2007.  They need to beat the teams they’re supposed to beat and win one or two as an underdog.

Thompson-  …they need to finish even in turnover margin.  The Ohio defense will be hard-pressed to duplicate the 37 turnovers it forced a year ago.  The Bobcats were beneficiaries of a +1 average turnover margin last year.  If they can just keep the turnovers even this year, that should be enough for seven or eight wins.

Now it’s your turn.  What do you think, Bobcat fans?  Send YOUR five answers to calebtroop@gmail.com.  I’ll run a list with some of the best responses later this summer.

-  After a thrilling end to the 2009-2010 season, Groce said he was able to get away from basketball with his wife and also had the opportunity to take his kids to the beach.

-  All four incoming freshmen have been campus for nearly three weeks and have hit the mid-point of the summer session of classes at Ohio.  Coaches are not allowed to work out with the players or watch open gyms, but Groce is excited about the fresh talent.  “Really, all four of them, their bodies are a little bit more developed at this juncture than our 2009 class.  So our strength coach (Mike Basgier) is excited about that because he has a lot to work with.”

-  Tipton, Indiana native Ethan Jacobs measured in at 6-11, 218 pounds, Groce said.

-  As for Armon Bassett, Groce has obviously stayed in contact with last year’s leading scorer.  Bassett is on the roster for the New Orleans Hornets’ summer league team.  “He’s got a good opportunity with the Hornets camp, and hopefully he makes the best of it,” Groce said.  “I think he’ll certainly have options.  What they are, I don’t know.”

-  Bassett obviously could land somwhere overseas, but Groce did not rule out Bassett playing in the NBA’s Developmental League next season.

-  I asked Groce whether bringing Basssett to Ohio was worth it, given the way he ended his tenure in Athens.  Bassett has a hearing schedule before Judge William Grim in Athens on Monday stemming from an assault charge in May outside an Athens bar.  “It’s a little bit unfortunate in that, obviously the trouble at the end, I think people will say ‘hey he was the same guy before he came in that he is now.’  And that’s not true.  I’ve seen a lot of growth in him in the time he was at Ohio in a lot of different areas.”

-  Another departed Bobcat, Kenneth van Kempen, has signed on to play for Upstairs/Weert in The Netherlands.  His father coached that club for sevearl years and will be an assistant coach this upcomign season..  “It gives him a chance to go back home, but I think the biggest thing is it affords him the opportunity to continue his schooling.”

-  Groce said KVK has thought about going to medical school or even going the pharmacy school route.  “He’s a very bring young man, and he’s one of those guys that’s going to do whatever he puts his mind to.  We’re looking forward to seeing how his career moves forward.”

-  As for walk-on Adetunji Adedipe’s future, Groce does not know if he will return next season.  “He has not (decided) at this point.  He and I are in discussions regarding that, and I expect a decision here somewhat shortly.”

-  Marquis Horne, who quit the team in November, was enrolled at Ohio University spring quarter to finish the year.  Groce does not know where the Princeton H.S. (Cincinnati) native will go next year.

-  Freshman guard Jay Kinney, who was kicked off the team after multiple run-ins with the law last school year, left at winter quarter.  Groce said Kinney is in talks with a few junior colleges, and that his future plans are still undecided.

-  Steve Coleman did indeed get a redshirt after playing in just 10 of 37 games thanks to a hand injury.  He will be a redshirt-sophomore next season and is in good shape right now, according to the ‘Cats coach.  “Steve’s healthy and doing well.  He seems to be getting more and more confidence in that right hand.  I’d say he’s a full go right now.”

-  Does Ohio’s non-conference schedule, which features just two true road games, get the Green and White ready for MAC play in January?  “Without question, yeah.  That’s what we put it together for,” Groce said.  “I think it’s a schedule that fits this team really well.  I like the spacing of the schedule, and I think its without question going to get us ready for league play.”

-  Ohio will return it’s Bracketbuster matchup versus Wright State during the 2011-2012 season in Dayton.  This season, Ohio will play a road game in its Bracketbuster.  The skip is by design so that each team has one home game and one road game annually in its Bracketbuster set up, whether that’s the actual Bracketbuster game or a return game from a previous year.

-  By the way, it’s worth noting Ohio men’s hoops released the non-conference portion of its schedule for this coming season on July 6.  Last year, the 09-10 non-conference schedule was released on August 18.

-  As for recruiting, as it stands right now, Ohio has two seniors (DeVaughn Washington, Tommy Freeman) and one junior (Alex Kellog), meaning the ‘Cats have three scholarships to give over the next two years.  Groce said he could sign two kids for 2011, or just one and save two for 2012.   “We’re in a situation where we’ve got three to give in 2011 and 2012.  We’ve got different scenarios that we are looking at.  Then we’ve got some bigger classes in 2013 and ’14.  So I’ve got a chance to see some young guys and starting to develop some thoughts there.”

-  Groce knows the types of players he’ll be targeting this summer on the recruiting trail.  “One things for sure, at some point here—whether it’s ’11 or ’12—we’ve have to think about getting a point guard.  The second one of those three will probably be either a power forward or skilled, athletic forward.  And then the third of those three would be best available.”

-  Groce will be visiting the following cities over the next few days and weeks to recruit: Columbus, Louisville, Milwaukee, Morgantown, and Augusta, Georgia.

Simply put, what do these NCAA Tournament upsets or bowl appearances mean to an athletic department that, according to a January article in The Post, runs a nearly $20 million budget?

Enter Associate Athletics Director for External Operations, Dan Hauser, who is trying to crunch the numbers to answer exactly those questions.  Problem is, it’s hard to put a finite number on just what good football and men’s basketball seasons can do for a department as a whole.

“You can’t just go in and find out the total,” said Hauser.  “We’re in the process of trying to put our arms around that.”

Some financial gains are easy to forecast.  In men’s basketball, the Mid-American Conference will get $2.4 million paid out annually for the next six years from the NCAA thanks to Ohio’s berth and upset win in this year’s hoops tournament.  That’ll mean about $400,000 to the MAC every year split evenly amongst its 12 basketball institutions.  In short, Ohio and all other 11 teams in the MAC will get about $33,333 annually for the next six years purely from the Bobcats’ success.

That number is easy to calculate, but the rest?  Not so much.

The most eye-popping data right now centers on the spike in visitors to the department’s website, OhioBobcats.com.  According to information gathered from host CBS Sports, the site saw a 109% increase in month-over-month unique visitors and a 77% increase in unique page views last March when John Groce was leading Ohio to a first round upset of Georgetown.  Subpages for the men’s basketball home page, roster, schedule, and NCAA Tournament Central accounted for four of the top six most-visited sites on OhioBobcats.com.

“Those types of numbers enable you to make more money,” said Hauser.  “So the ramifications of the NCAA tournament sometimes aren’t realized right away.  Some of those can be a giant increase in the web hits which helps you make your rate card on there potentially have a chance to go up.”

Hauser said the website, which sells advertising based on a revenue sharing deal with both CBS Sports and ISP Sports, has been and continues to be profitable.  But that’s just one area impacted by a great year between the lines.

Ohio Director of Athletics Jim Schaus travels the country talking to members of the university’s 200,000-plus living alumni, which surely have been much more enjoyable plane rides to visit possible donors after a fantastic 09-10 campaign.  The alums with deep pockets love wins, and Schaus said that’s starting to show.

“I think our fundraising numbers are up,” said Schaus.  “The fact that our annual giving is going to be up this year in an economy that is very difficult, I would say that is a very positive factor.”

GAINS FROM GREEN AND WHITE GEAR?

It’s not a question of whether Ohio will benefit financially in the merchandise department, it’s just how much.  That number appears to be a mystery right now.

Even when Ohio is barely mentioned on T-shirts like these, the NCAA tournament appearance pays dividends.  Furthermore, royalty fees pay out at 10 percent for Ohio gear sold at outlets like College Bookstore or Universitees, for example.  But these merchandise sales based on the 09-10 success don’t necessarily have an end point, making the benefit hard to calculate.

“There could be sales beyond the end of (a certain fiscal) quarter because (College Bookstore) is going to continue to sell that shirt all summer long, into the fall, next basketball season.—they’re going to sell it until it sells out,” Hauser said.

So if a fan comes to the Convo and buys a MAC Champions T-shirt before an early December game next winter, the revenue from that shirt means just as much as the shirt bought a day after the ‘Cats’ win over Akron in Cleveland.  The timeline in revenue-making is continuous.

One licensing area where Ohio will not benefit is in its contract with Russell.  Not even halfway through its 10-year agreement with the apparel company, the Bobcats won’t be getting a hefty raise anytime soon.

”The impact of winning can result in a greater deal in that, but the timing’s got to match up,” Hauser said.

The key financial gain with an apparel contract can come if a department has long term success or has a fantastic year like Ohio had one or two years away from the end of the current contract.

Hauser points out most apparel deals are long—five year minimums at most schools—so companies like Russell can implement apparel into the marketplace.  The same can be said with radio and television contracts.  The larger the investment for Nike, ISP, Russell, and others, the longer the deal.

PACKING PEDEN

Ohio may not be able to calculate revenue produced by merchandise, but ticket sales are often related to wins.  With high expectations for Ohio football in 2010 paired with six home games before November when the students are still on campus and, well, Schaus is hoping for good ticket sales.

“We’ll see this year if we see a bump in that,” said Schaus.  But even he admits there are a lot of factors other than last season’s success that play a role in whether a fan decides to either buy season tickets or upgrade current seats.  Things like the opponents on the schedule and the economy as a whole play a large role, too.

While it’s way too early to begin to calculate ticket sales for men’s basketball in 2010-11, Hauser is expecting most current season ticket owners to return to Peden Stadium this fall for football.

“Our target is a 92, 93 percent renewal rate.  That’s what we are shooting for,” Hauser said.

Right now the football program has nearly 5,000 season ticket holders, and Hauser notes the renewal percentages for those fans hits about 80 to 85 percent annually.  But the 90-plus percent renewal rate for 2010 is realistic, he says.

“We’re not going to accomplish (huge sales increases) in one year or a magic trick, but success breeds that.  Maybe 5,000 turns into 7,000 and 7,000 turns into 9,000.  Every time you start pulling that up, the challenge of single game revenues diminishes,” Hauser said.

“The chances of rain (at one home game) ruining a great huge chunk of your revenue becomes a non-factor.”

While he says sales are doing well, Hauser could not get into specifics with season ticket numbers for this fall yet because he says a lot of fans buy tickets 30 or 60 days in advance.  But one formula is simple.  The more season tickets they sell, the better off they will be.

“You don’t have to advertise your games. Your expenses are lower.”

THE BALL STATE EFFECT

More jerseys flying off the racks, more bodies flipping through turnstiles—it’s all great for that next season, but it won’t mean nearly as much if Ohio football and/or men’s basketball fall flat next season.

It’s the ‘Ball State Effect.’  The Cardinals followed a 12-2 football season in 2008 with an abysmal 2-10 campaign last fall.

“I’ll bet you their season ticket sales were up at the beginning of last season, but you have to sustain it,” Schaus said. “For some people to want to jump on board (and buy tickets), they want to make sure it’s safe.  They want to make sure it’s stable.”

Schaus will be the first in the department to point out winning increases exposure–between hoops and football Ohio had eight national TV appearances this year—which results in an improved Ohio University and Bobcat Nation brand.

But consistency is key.

“It’s all headed in the right direction.  Now, how dramatic is that?  I think we will see some noticeable benefit, but it’s going to take some time,” Schaus said.  “Our ability to string together multiple good seasons in our higher profile revenue producing sports, I think in the long run that will position us to have a more visible impact financially.”